With Google Trends, you can uncover the seasonality of particular topics in your industry so you can coordinate your content strategy around seasonal search terms to maximize the return on investment (ROI) during peak interest. For example, space heaters are primarily used during the winter months to help keep people warm in their homes, offices, and apartments and are rarely searched for on Google during the summertime. Not all topics have the same level of search interest throughout the year. That way you can begin analyzing those businesses’ marketing strategies to look for new ways to improve your own. It’s also an effective tool for doing market research to uncover which competitors are growing at a fast rate.
GOOGLE TRENDS DATA INTEREST OVER TIME FREE
(See this related Google SEO tools list for even more free tools by Google for webmasters.)Īnother popular feature of Google Trends is to use the tool to monitor your competitors to find out how well they’re performing for brand-related searches against your company’s brand.
This gives you insights into rising and breakout keyword searches that you can target with pay-per-click (PPC) and SEO campaigns to capitalize on peak user interest. Not only can you measure interest over time, and in real time, for specific SEO keywords, but Google Trends also provides a list of related queries for each term. Google Trends is a good data exploration tool for keyword research. This is valuable information for setting up effective Google Ad campaigns and SEO marketing strategies to help you target the right audiences around the world who have a high interest in your products or services. You can even narrow the data down even further to certain subregions, cities, and metro areas. Google Trends allows you to sort search data by specific countries and regions. Additionally, you can compare two or more search terms to find out how the search interest has changed for each term over time. Google Trends search data goes back to the year 2004, and you can track search interest by the past hour up to the past 5 years, or create a custom time range based on your selected dates. Google Trends is also used for monitoring search interest over time for a particular topic or keyword based on search volume.
GOOGLE TRENDS DATA INTEREST OVER TIME HOW TO
In fact, Google Trends is one of the best tools for how to find the most searched keywords on Google. You can find daily search trends that have happened over the past 24 hours and real-time search trends that have had a sudden spike in traffic based on trending searches on Google News and Google Search. The Trending Searches feature of Google Trends helps you discover the latest trending searches around the world. The top reasons to use Google Trends include: Identifying the Latest Trends This Google Trends data can be used to inform marketing decisions in real time based on an unfiltered sample of actual search requests made to Google. Google Trends is used for market research to help users understand how interest in a topic changes over time.
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